Teravoz (Twilio)
The Challenge
To reposition the brand based on the new version of the software, creating a new logo, brand persona, visual identity, key visual, and campaign. To create and implement a digital marketing strategy capable of achieving the startup’s super ambitious goals.
Strategy
Branding: Azul Sprint
Immersion with the Azul creative team and Teravoz partners. The sprint was organized as follows:
Day 01
Morning: Understanding the scenario, competition, context mapping, golden circle (brand purpose), definition of buyer personas, and value proposition.
Afternoon: Positioning definition, brand persona, brand archetype, and creation of a mood board of visual references and benchmarks.
Branding: Azul Sprint
Day 02 – Prototyping
New logo
Brand manifesto.
Site structure
Solution
Digital marketing:
- Launch of the new website, new logo, visual identity, and key visual.
- Campaign focused on performance (qualified leads and sales).
- Content marketing, inbound marketing, and creation of automation flows for different buyer personas and marketing funnel stages (top, middle, and bottom of the funnel).
Result
– All goals were achieved.
– Twilio, the largest company in the sector, acquired teravoz in dec/19.
today teravoz is twilio brasil.